Vox Media’s Jim Bankoff Touts Audio Investment as Key to the Company’s Evolution In an Elevate Publishing discussion on Tuesday about what makes modern media companies successful, Vox Media CEO Jim Bankoff hit all the classics--a commitment to quality journalism, a diversified revenue portfolio and the ability to provide premium advertising at scale--but he also
Makes you miss the ‘Don’t be evil’ days; Tuesday’s daily brief Plus, Facebook’s aging user base and what it means for advertisers. Please visit Search Engine Land for the full article. Source: Search Engine Land
10 Sales Tools for Boosting Results, Efficiency, and More Without customers, you wouldn’t have much of a company. For this reason, spending time and money on sales and marketing-related tasks is never time wasted. In this post, I’m going to examine some of the top sales tools for boosting results, improving efficiency and organization and
10 Actionable B2B Content Marketing Insights From New Research Where is B2B content marketing headed in 2022 and beyond? Continuing an impressive and time-tested marketing tradition, the recently-released twelfth annual B2B Content Marketing Benchmarks, Budgets, and Trends research report from Content Marketing Institute (CMI), MarketingProfs, and ON24 offers up a bountiful array of insights for
MMA Germany Brings the Mobile Maturity Self-Assessment tool to Global Brands Learn how your company performs on mobile with a self-assessment tool developed by experts from Google, Facebook, Adjust, and Ogury. MUNICH, 22nd October — MMA Germany teamed up with mobile experts from Google, Facebook, Adjust, and Ogury to develop a tool that allows companies
How to Do Quarterly Ad Planning Perhaps you have a yearly marketing plan that provides an overview of the year. This can be helpful in understanding your overall goals but too vague to implement. That’s why a campaign plan with a narrower window—such as a quarter—is essential to marketing success. A quarterly ad campaign plan
How to Drive Traffic with YouTube Live As a marketer, you know how valuable audience connection is. When you truly connect, you build trust and increase the likelihood of repeat purchases and interaction. These days, there are more and more ways for marketers to reach their target audiences. From TikTok to in-feed Instagram ads, marketers
Macro 4's information management suite extends personalization and business intelligence capabilities Columbus version 9 keeps strong focus on digital customer communications Crawley, UK, October 20, 2021 – Macro 4, a division of UNICOM® Global, has today released the new generation of its Columbus enterprise information management (EIM) suite. Columbus version 9 builds on the software’s
Twitter, Variety Team Up on Trending TV Chart Twitter and Variety joined forces on a new Trending TV chart that ranks happenings, moments and titles in the streaming and television sectors based on engagement on the social network. The Trending TV chart will be hosted on a landing page within Variety's TV section and embedded
Linear and Streaming Are Separate Pillars of HBO’s Success HBO and WarnerMedia's streaming platform, HBO Max, enjoy significant momentum with groundbreaking and award-winning programming amid an increasingly crowded entertainment landscape and considerable changes in viewing habits. Casey Bloys, chief content officer at HBO, joined Adweek's Convergent TV Summit to discuss the brand's strategies for producing
