Scotch Brand Sticks With Tastemade to Bring Gift-Wrapping Tips, Hacks to Pinterest Scotch Tape has been used to wrap holiday gifts since debuting in 1930, and 3M's Scotch Brand teamed up with media company Tastemade on a Pinterest-first campaign to inspire Pinners to up their gift-wrapping game. Pinterest said searches for gift-wrapping techniques on its
This Cozy Fireplace Video Raises Vital Funds for People Facing Homelessness Virtual fireplace videos have become an online phenomenon, growing in popularity during the pandemic when many people were stuck at home. A few years ago, Netflix even made a "Fireplace for Your Home" series, with episodes that bring a dose of coziness to people's
Should Agencies Work With Oil and Tobacco Brands? Consumers Are Split After a concerted campaign against Big Tobacco beginning in the mid-1980s, many ad agencies stopped working with cigarette companies. Now, some activists want the marketing and public relations industries to cut ties with fossil fuel companies, too. But a new survey from Adweek and
How Wieden+Kennedy Staffers Will Remember David Kennedy In October, the advertising industry lost one of the greats at the age of 82. David Kennedy, alongside business partner Dan Wieden, together grew one of the world's most respected independent agencies. Working prominently with brands such as Nike, Honda and Coca-Cola, among many other major global brands,
Twitter Card Previews Debut for Instagram Even fierce competitors occasionally play nice. Instagram and Twitter rolled out Twitter card previews for Instagram links last week. When an Instagram link is shared in a tweet, a preview of the Instagram post will appear in the tweet. They said it would never happen... Twitter Card previews start
COP26 Open Letter on Climate Disinformation Targets Tech Platforms An open letter has been signed by sustainability organizations and advertisers which aims to send a message to climate change summit COP26's presidency and the United Nations Framework Convention on Climate Change (UNFCCC) as well as the world's largest technology platforms including Facebook, TikTok and Twitter
5 Social Media Content Hacks to Skyrocket Your Growth Feeling uninspired by your social media content lately? It happens more than we’d like to admit. With the competitive demands for new content, it can be challenging to constantly brainstorm fresh, unique ideas. To help break you from your creative slump, we’ve explored five social media
Twitter Blue Arrives in the US: Here’s What You Need to Know The Twitter Blue premium subscription service is now available to users in New Zealand and the U.S. via Android, iOS and the web. The social network debuted Twitter Blue in Australia and Canada in June. The monthly cost is NZD 4.49 in New
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9 ways to level up your search marketing career Leveling up your career — regardless of how you decide to advance it, is all about becoming a strategic leader. Please visit Search Engine Land for the full article. Source: Search Engine Land
