Upstream Continues Mobile Marketing Momentum with 15% Revenue Growth in The First Nine Months of 2022 23% rise in profit during first three quarters of the year as martech platform revenue soars Athens, London, Sao Paulo, October 20th 2022 – Upstream, the global mobile marketing technology specialist has reported a 15% rise in revenue over
New Google Ad Labeling TechCrunch recently highlighted how Google is changing their ad labeling on mobile devices. A few big changes include: ad label removed from individual ad units where the unit-level label was instead becomes a favicon a "Sponsored" label above ads the URL will show right of the favicon & now the site
Majority of Advertisers Likely to Retain Media Spend Levels During Expected Economic Recession Following a period of record ad spend, nearly a third of media budgets are set to decline next year with talk of recessionary market conditions likely to affect spend on traditional media such as TV, radio, print and out of home especially,
Meta Connect: No Name Change, But the High-End Meta Quest Pro Is Introduced This year's edition of Meta Connect hardly compares to the 2021 event--there was no company name change, and the avatars still lack lower torsos, although the latter will not be true for much longer. But Tuesday's event did bring one major piece
Call of Duty Rounds Up a Squad of Stars in New Ad for Modern Warfare II Call of Duty is one of the most popular multiplayer video game franchises, with teams working together to eliminate opponents and achieve objectives to earn points. Activision is looking to build excitement ahead of the Oct. 28 release of
Historic All-Black Baseball Team Revived in Video Game In 1934, the Chatham Coloured All-Stars made history by being the first-ever all-Black team to win an Ontario Baseball Association Championship. Though not many of us were alive to see it, we can now revisit this historic win through the video game MLB The Show 22, which
Twitter Q3 IDEA Report Shines Spotlight on Accessibility Twitter shared its Q3 IDEA Report (inclusion, diversity, equity and accessibility) Tuesday, noting that while progress stalled in some areas of focus, efforts were ramped up elsewhere. Vice president of IDEA James Loduca said in a blog post, "We remain more committed than ever. This quarter was
Alexa users claim Amazon is using voice recordings to target ads Alexa users are suing Amazon over claims that the voice assistant app is targeting users with ads relevant to private recordings of users’ conversations. The central complaint. The main complaint of Alexa users is that the voice assistant is wrongly using voice recordings captured
Nosto named Elite Partner by Klaviyo as part of their newly-announced technology partner program Nosto, already a best-in-class personalization provider in the Klaviyo ecosystem, achieves Elite Partner status as the two companies continue to grow their relationship and help brands build powerful, personalized online experiences New York, October 11, 2022—Nosto, the leading Commerce Experience Platform
25 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2023 The business landscape of 2022 includes a wealth of B2B influencers who are shaping and elevating the future of marketing for 2023 and beyond. To celebrate and honor our industry's B2B marketing subject matter experts, including many who happen to be speaking at
