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5 Timely B2B Marketing Tips I’ve Learned From 15 Years As A Remote Worker With hybrid and remote work here to stay and digital-first marketing on the rise, how can B2B marketers make the most of these important shifts? Although I’ve written about remote work before, in pieces including “Remote Communication Opportunities For B2B Marketers,”
Retention Cloud Leader CleverTap Names Jayant Kshirsagar as Senior Vice President of Marketing Kshirsagar to lead CleverTap in driving customer connections and building communities through contextual and strategic marketing Mountain View, Calif., and Mumbai, India, January 11, 2022 -- CleverTap, the world's leading user engagement and retention cloud, announced today that Jayant Kshirsagar has joined
TV Icon Betty White Dies at 99. Here Were Her Most Memorable Ads TV legend Betty White--who starred in The Golden Girls, The Mary Tyler Moore Show, Hot in Cleveland and dozens (if not hundreds) of other film and television projects over the past 70 decades--has died at 99, just weeks before her 100th birthday.
Personalized Advertising and How to Use it in Paid Search Personalized advertising is not a new concept. In fact, it’s been around for years and has become more sophisticated as technology has evolved. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. The benefits of using personalized
Adweek’s Most Popular Stories of 2021 While 2021 wasn't quite the Great Resurgence we had hoped for, it nonetheless proved to be an exciting year, thanks to innovation--in both science and advertising. Vaccines made room for optimism, and a little bit of certainty is all marketers needed to get their brands back out there as
Top Branding Fails of 2021—and What (If Anything) Brands Learned Einstein once observed that anyone who's never made a mistake has never tried anything new. Well, as we know very well, companies try new things all the time--new products, new campaigns, new strategies. It follows that they make a proportional share of mistakes. Many are
The Biggest TV Executive Departures of 2021 Last year set a new bar for high-profile executive departures in the TV space, as more than two-dozen big-names headed for the exits in 2020 following major reorganizations and other big moves. By contrast, 2021 was a much quieter year on the executive exit front, even though some
B2B Marketing News: B2B Buyers Using More Channels, Brands Embrace Digital Personalization, & LinkedIn’s New Workplace Representation Efforts Fiddling With First-Party: B2B Firms Face Corporate And Data Integration Hurdles 41 percent of B2B brands have said they use first-party data for marketing segmentation, while 37 percent use it for sales outreach, and 36 percent for
Facebook Lead Ads: What They Are and How to Use Them It has 2.89 billion monthly active users, a global presence, and a massive influence on consumer buying decisions. What am I talking about? Facebook, of course! Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool
