Meta NPE Team’s Sparked Video Speed Dating App Fizzles Out Meta's New Product Experimentation team has lost its loving feeling for Sparked, the video speed dating application it began testing last April. People testing the app received an email alerting them of its impending shutdown Jan. 20 and saying they will be able to download
Marcoms M&A—Get Ready for Another Record-Breaking Year With 2021 reported as a record-setting year for merger and acquisition (M&A) deal volumes in the marcoms sector globally, it looks like the year ahead is set to be more of the same--another year of big business awaits. And the year has begun in earnest as already in
Jennifer Aniston Confronts Insomnia—and Herself—in Funny and Relatable Ad For people who suffer from insomnia, the cycle of unrestful nights leading to sluggish behavior throughout the day may be a difficult one to break. Statistics can be daunting, with an estimated one in four Americans developing insomnia each year. Yet, the same studies suggest that
PepsiCo and Frito-Lay Team Up for Road to the Super Bowl Campaign Between the on-field drama at California's SoFi Stadium, ads from PepsiCo and its subsidiary Frito-Lay will dominate the screen for much of Super Bowl 2022. To ramp up to the Big Game, the two brands have launched a campaign focusing on the NFL
Twitter Spaces Recording Rolls Out to All Android, iOS Users Twitter said Thursday that Spaces Recording is now available to all Android and iOS users. Another update on Spaces Recording: The option for hosts to record is now available for everyone on Android and iOS! When starting a Space, tap the "Record Space" switch to
How You Can Leverage Gamification for Marketing More and more companies are throwing traditional marketing out the window. Old-school techniques are uninviting, boring, and slow. In comes gamification for marketing. This marketing strategy allows users to personally engage with your business and have the opportunity to achieve or win something along the way. Chances are,
How to build a long-term, search-first marketing strategy A transformed digital landscape means marketers must think search-first. Please visit Search Engine Land for the full article. Source: Search Engine Land
A Welcome Boost for the Creator Economy as Newsflare Closes Series B Investment Round London, New York, and Los Angeles 13th January 2022: Newsflare, one of the world’s leading licensing platforms and marketplaces for user-generated video (UGV), has closed a Series B accelerator funding round to fuel faster growth. The £5m investment, from two of
10 Website Performance Metrics You Need to Understand If you want to succeed in online marketing, your website needs to be effective. How do you tell if it’s actually working? Website performance metrics are the key. The problem is there are so many metrics available through Google Analytics and other tracking platforms. It can be
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