Google tests favicons in text ads Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL. Please visit Search Engine Land for the full article. Source: Search Engine Land
Three Steps to Elevated B2B Marketing in 2022: Innovate, Collaborate, Accelerate B2B marketers have faced unprecedented challenges over the past two years but I am one of those people that genuinely sees these times as an opportunity. Working in the marketing industry, especially at a B2B marketing agency, means being adaptable and engaged in a
Structured Data Vs. Unstructured Data: How to Make This Work for Your Website When you’re starting a website, the first thing on your mind probably isn’t structured vs. unstructured data and how it affects your website. However, the way your information is presented is important. Understanding the distinction and being able to use structured data
Best Auto Dialer Software Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Want to jump right to the point? Nextiva is my top pick for the best auto dialer software. You’re making a lot of calls, but leads aren’t converting and agents
10 Brilliant Social Ad Strategies to Outsmart Your Competition [Free Webinar on January 25th] Global usage of social media, which was already high, exploded during the pandemic in 2020. In fact, as of 2021, 69 percent of North Americans used social media – and these numbers will likely continue to climb as new features and
Top Marketers from Unilever, OMR, Mastercard, Google, Meta, and More to Headline MMA IMPACT Germany Event The Mobile Marketing Association’s virtual conference will help brand marketers navigate the evolving media and tech landscape MUNICH, January 20th, 2022 – Germany’s leading brand marketers and industry experts will share insights on how companies can drive long-term growth
How To Use Local Search Marketing to Attract More Customers Nearly half of all Google searchers are looking for local information. Whether they’re looking for products or services, they’re on Google, and, if you’re not, they’ll never find you. Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find
Engineering Search Outcomes Kent Walker promotes public policies which advantage the Google monopoly. His role doing that means he has to write some really bad hot takes that lack context or intentionally & dishonestly redirect attention away from core issues - that's his job. With that in mind, his most recent blog post defending the
It’s time for a new EU-US data transfer framework If you rely on an open, global internet, you’ll want the European Union and the U.S. government to agree soon on a new data framework to keep the services you use up and running. People increasingly rely on data flows for everything from online shopping, travel,
How to Write a Killer Blog Post in Under 60 Minutes (Yes, Really) Great content is one of the most effective ways to drive business growth. It’s also hard. There are moments when you’re chock-full of motivation. Ideas leap out of your mind and straight onto the page. Other times, you might spend hours trying
