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New Study: 'Bricks beat Clicks' on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 2

New Study: 'Bricks beat Clicks' on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 2 Retailers with a physical presence dominate Searchmetrics’ List of Top 10 eCommerce Winners in Google.com Organic Searches in 2021 San Mateo / Berlin, February 2, 2022 – Traditional big box retailers and department store

New Study: 'Bricks beat Clicks' on Google as Walmart, Nordstrom and BestBuy make Big Search Visibility Gains in Pandemic Year 22022-02-02T07:55:00-05:00

How to Improve Your Conversion Rate By 50% in One Day

How to Improve Your Conversion Rate By 50% in One Day Conversion rates are the lifeblood of any online marketing campaign. Whether you are an experienced digital marketer or new to the field, understanding, tracking, and increasing conversion rates all play a big role in the success of your website. In order to hit target

How to Improve Your Conversion Rate By 50% in One Day2022-02-01T10:28:33-05:00

Hellmann’s Returns to the Super Bowl With Terry Tate

Hellmann’s Returns to the Super Bowl With Terry Tate For the second year in a row, Hellmann's plans to run a 30-second national spot in the Super Bowl. And like last time, the maker of mustard, mayonnaise and salad dressing has teamed up with WPP's Wunderman Thompson to create a commercial focused on reducing food

Hellmann’s Returns to the Super Bowl With Terry Tate2022-01-31T09:30:00-05:00

Shaun White Is Latest Winter Olympian to Stare Down Jurassic World Dinos

Shaun White Is Latest Winter Olympian to Stare Down Jurassic World Dinos The adrenaline of chasing a fourth gold medal isn't enough for snowboarder Shaun White, who has also become the latest U.S. Winter Olympian to face off with Jurassic World dinosaurs. White joins fellow Olympic icons Mikaela Shiffrin and Nathan Chen in NBCUniversal's campaign

Shaun White Is Latest Winter Olympian to Stare Down Jurassic World Dinos2022-01-31T09:00:00-05:00

Specsavers Wants Canadians to Feel the Love With ’70s Era Ad

Specsavers Wants Canadians to Feel the Love With ’70s Era Ad British optometrist Specsavers, which has built its reputation on home soil with years of witty adverts, has expanded into Canada, where it wants new customers to feel its "love". Running with its first integrated marketing campaign for the country titled "That's Specsavers Love," the

Specsavers Wants Canadians to Feel the Love With ’70s Era Ad2022-01-31T08:47:51-05:00

Eugene Levy Stars as Long-Haired Action Star in Nissan Super Bowl Ad Teaser

Eugene Levy Stars as Long-Haired Action Star in Nissan Super Bowl Ad Teaser Nissan is returning to the Super Bowl for the first time since 2015 with an action-packed spot that looks like a comedy-thriller movie trailer. The "Thrill Driver" teaser, released this morning, stars Schitt's Creek star Eugene Levy, as well as a few

Eugene Levy Stars as Long-Haired Action Star in Nissan Super Bowl Ad Teaser2022-01-31T08:10:52-05:00

Whalar Adds 3 New Execs, Including Jamie Gutfreund as Global CMO

Whalar Adds 3 New Execs, Including Jamie Gutfreund as Global CMO Whalar is undergoing some serious growth. The creator commerce company, which manages talent and launches influencer marketing campaigns with its own proprietary technology, just added three new executives. Marco Bertozzi is the president of Europe, Middle East, and Africa (EMEA), Jamie Gutfreund is the

Whalar Adds 3 New Execs, Including Jamie Gutfreund as Global CMO2022-01-31T08:00:00-05:00

You Don’t Need a Big Ad Budget to Score at the Super Bowl

You Don’t Need a Big Ad Budget to Score at the Super Bowl NBC made headlines after attaching a record-breaking $6.5 million price tag to 30-second Super Bowl 2022 ad slots. That's not stopping brand giants like Lay's, GM and Pepsi from scooping them up--it's just a drop in their annual marketing budget. There's been

You Don’t Need a Big Ad Budget to Score at the Super Bowl2022-01-31T08:00:00-05:00

Google Search Console error reporting for Breadcrumbs and HowTo structured data changed

Google Search Console error reporting for Breadcrumbs and HowTo structured data changed This change may result in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports. Please visit Search Engine Land for the full article. Source: Search Engine Land

Google Search Console error reporting for Breadcrumbs and HowTo structured data changed2022-01-31T02:13:19-05:00