Will You B2B Mine? What 15 Top Marketers Love About B2B Marketing on Valentine’s Day It's February 14th and while couples around the world over are celebrating their love, B2B marketers have plenty to love about marketing in 2022. The pandemic accelerated the digital transformation of many B2B brands to meet the needs and expectations
Volvo Turns to Twitter at Super Bowl Time to Drive Education on Electric Vehicles Volvo kicked off a public-service campaign to help educate Twitter's captive audience during Super Bowl 56 about electric vehicles--all of them, not just Volvo's--with the help of school kids and a video camera. The campaign is called "EV as ABC," as
Samsung and BTS Focus on the Ocean Waste Crisis With Short Film ‘Galaxy for the Planet’ Based on the notable increase in high-profile sustainability initiatives from companies like FedEx, Salesforce, GM and a plethora of others, it's clear that brands are recognizing how highly environmental issues rank amongst today's consumers--especially with Gen Z. Electronics and
LinkedIn Revamps Search Experience in Sales Navigator LinkedIn continues to bolster its LinkedIn Sales Navigator suite of tools to help sales professionals boost day-to-day efficiency and succeed with their virtual selling efforts. Head of product and solutions marketing Nicole Desjardins wrote in a blog post, "From identifying and building relationships with buyers to tracking noteworthy
Cann Crashes the Super Bowl With Wild Posters in LA That Call for ‘Substance Equality’ Cann, a THC-infused drink with a celebrity following and a provocative brand voice, is going guerrilla for the Super Bowl with an outdoor campaign challenging alcohol's lock on advertising during the Big Game. In colorful posters debuting today within a
Google Analytics in Hot Water by French Privacy Watchdog Over US Data Spying Concern Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. The regulators may ban Google Analytics altogether, due to concerns over U.S. surveillance on
YouTube reveals 2022 roadmap for shopping features, Shorts and more Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app. Please visit Search Engine Land for the full article. Source: Search Engine Land
How to Create a Website Structure That Enhances SEO and Boosts Your Rankings The better and more logical your site structure, the greater UX, SEO, and other benefits you’ll see. Deciding how your website should be structured takes time and careful thought. In this guide, you’ll learn what website structures are and why they’re important.
Gold Medal Marketing: 5 Lessons B2B Marketers Can Learn From the Winter Olympics What can the inspiring athletes of the 2022 Beijing Winter Olympics and their compelling stories teach us about crafting the very best in B2B marketing? B2B marketers can elevate their 2022 marketing efforts by taking a close look at some of the
E-commerce Optimization: 6 Steps to Boost Your Conversion Rates For online stores, increasing conversions is the key to long-term success. After all, if visitors don’t buy, then you’re not making any money! And with $7.31 trillion dollars projected to be spent on e-commerce retail by 2025, you want to make sure to optimize your CRO
