Why Innocent Was Found Guilty of Greenwashing and Why it Matters Innocent--the Coca-Cola-owned drinks brand which claims to produce "natural, delicious drinks that do good for the planet"--has seen its animated "Little Drinks, Big Ideas" campaign banned by the Advertising Standards Authority (ASA) in Britain. This could impact the future direction of its and other
Do You Need This Walking Dead-Inspired Whiskey for Your Zombie Apocalypse Survival Kit? The eleventh and final season of AMC's The Walking Dead kicked off with several bangs in August 2021. In honor of the conclusion of this influential series, The Sexton has paired with The Walking Dead as the official whiskey of the show
Publisher Trade Group Letter Calls Out Apple and Google App Stores in Antitrust Bills Last week, a trade group representing major publishers including The New York Times, National Public Radio, News Corp. and Associated Press wrote to leaders of the Senate Judiciary Committee advocating for two bills that would curtail the dominance of tech giants
The Container Store Gives Organizing the Studio 54 Treatment in a Brand Refresh Home organization retailer The Container Store released a new logo, tagline and campaign on 2/22/22, which it calls "the last most organized day of the century." The retailer is taking a more emotional approach with these elements as it seeks to "transform
Duplicate Content: 5 Myths and 5 Facts About How It Impacts SEO Have you heard of duplicate content? Maybe the term fills you with dread. After all, you’ve probably heard horror stories about how search engines like Google punish websites if they duplicate so much as a title or phrase. Duplicate content must be one
New Google Shopping experience scorecard Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab. Please visit Search Engine Land for the full article. Source: Search Engine Land
7 Easy But Powerful SEO Tips to Boost Traffic to Your Website [Free Webinar on February 24] URLs with the top spot on Google have an average click-through rate of 34.2 percent, compared with a CTR of 17.1 and 11.4 percent for the second and third spots, respectively. But how do you get the top
The Lastest Marketing Trends & Predictions for 2022 Last year, all the marketing trends and predictions I mentioned came true. Now, I want to share some new marketing opportunities for 2022. This is the perfect time to dust off our crystal balls and start predicting what digital marketing trends we can expect. There are several
5 Helpful Ways B2B Marketers Can Achieve Content Approval The “Wild West” of content marketing stuck around longer than we may have imagined, but COVID-19 well and truly brought it to a close. These days, 82% of marketers use content marketing, over 40% of marketers say content is a very important part of their strategy,
Website Redesign SEO Checklist: Tips to Avoid Big Drops in Your Rankings If your website is no longer reaching its potential, then it might be time for a redesign. One case study found leads improved by 314 percent following a website redesign and SEO campaign. Although redesigns can be expensive, it’s a better option than
