A New Way to Do Keyword Research What’s the problem with keyword research? Well, you have to go to an app like Ubersuggest, type in a handful of keywords to come up with a list of keywords that are worth targeting. But that is time consuming. Another approach is you go to Ubersuggest, type in
What is Guest Posting & 5 Ways to Guest Post How do you guest post? How do you write a guest article? You probably have a lot of questions about this topic. And I’ll answer them plus many more. But before I teach you how to guest post and what it can do for you,
Google’s New Algorithm: Page Experience Don’t worry… your traffic hasn’t gone down (or up) because of the Page Experience algorithm update hasn’t rolled out yet. But it will in 2021 according to Google. Due to the coronavirus, they decided to give us all a heads up on the future algorithm update and what it entails…
From A to Z: How to Set Up a Google Remarketing Campaign There’s evidence to suggest that only 2-4% of site visits result in transactions. Stats like that can be scary. Or they can be the motivation you need to fuel your marketing efforts. There are a number of ways to not only get customers
How Google search personalization works: Professors and politicians just don’t understand Google has told us how search works. We know plenty about how it works. But a professor seems confused about search personalization. Please visit Search Engine Land for the full article. Source: Search Engine Land
To Gate or Not to Gate? Changing Trends in B2B Marketing Q: How many lead gen marketers does it take to change a lightbulb? A: Please fill out the form below and we will email you the punchline. The great gate debate continues to rage throughout the B2B marketing world. What once was a landscape
The Sponsorship Impact of Russia’s Soccer Sanctions When people are losing their lives to save their country's freedom, entertainment such as sports feels insignificant and yet it has become one of the sanctions against Russia that it will feel for years to come following its invasion of Ukraine. The sporting sanctions of the last week
Esports Brands Reevaluate Relationships With Russian Entities Since Russia's invasion of Ukraine on Feb. 24, many gaming and esports brands have taken a public stance, whether through condemnations or donations. Events have been postponed and partnerships with Russian and Belarusian companies broken off. Ukraine's Deputy Prime Minister Mykhailo Fedorov has used Twitter to call on
A+E Networks Wants to Count Every Person—Especially Those Over 55—in Upfront A+E Networks is kicking off 2022's upfront season with a presentation urging marketers that "Every Person Counts," and not just the audiences within the legacy age demos that they have traditionally sought. That key theme continues A+E's shift from transacting on legacy demos like
8 Conversion Rate Optimization (CRO) Best Practices You Need to Know We all dream creating a website or landing page will instantly increase our conversions, meet our sales goals, and are consistently growing our traffic. The problem? It’s not always true. In fact, the average conversion rate for a website is just 2.35 percent. There’s
