The Ultimate Guide to International SEO: How to Reach a Global Audience There are nearly 8 billion people in the world—and 4.66 billion of them use the internet. Not every website can make money from international audiences, but if yours has the potential, then international SEO can significantly boost your reach. After all, there are
Winning B2B Calls to Action That Get Responses & Convert Browsers into Buyers Calls to action (CTAs) are often treated as an afterthought in content creation, which is odd since they are arguably the most consequential element. Digital marketers and their campaigns are evaluated through a great many factors, which are growing more deep and
How to Generate 100 Content Ideas in 60 Seconds (Seriously) It takes over four hours to write the average blog post. The last thing you want to do is tack on the hours it can take to brainstorm topics to write about. But is there a cheap and efficient way to identify the best target
PR and Marketing: What’s the Difference and How to Make Them Work Together Are you struggling to increase your company or brand’s exposure, no matter how many blog posts you publish? You might have a PR problem, rather than a content marketing one. If that’s the case, you’re not alone. 49 percent of bloggers say
TikTok Debuts SoundOn Promotion and Music Distribution Platform TikTok turned the volume up on SoundOn, an all-in-one promotion and music distribution platform aimed at helping new and undiscovered artists grow their fanbases, harness their creative voice and get their music heard worldwide. Artists can use SoundOn to upload their music directly to TikTok and begin
Meta Updates Community Help Feature for Those in Ukraine, Neighboring Countries Meta said late Tuesday that it updated its Community Help feature on Facebook so that Ukrainians and others in the war-torn region can find reliable information from local UN agencies and Red Cross societies. Information that will be provided includes where to seek medical
Havas CEO Yannick Bolloré Is Helping Displaced Ukrainian Employees, Suspending Investments in Russia Havas Group announced its annual revenue today, with the numbers trending up by 10.8% at $2.735 million (2.341 million euros). Net revenue in 2021 was $2.615 million (2.238 million euros), up 9.2% compared to 2020, while organic growth in 2021 was up
Do You Even Uplift Women, Bro? Gymshark Does Gymshark, a British fitness and apparel brand with a robust social media presence, plants a bold flag on International Women's Day with a new campaign called "We, The Changemakers." The work, which intends to elevate the voices of female athletes, highlights the brand's belief that women belong
How Brands Can Play Safe in a (Somewhat) Unruly Metaverse As a kid, Simon McDougall enthusiastically read the popular sci-fi novel Snow Crash, where people, represented by avatars, could interact with other human beings, jumping back and forth between the real world and a virtual world called the metaverse. He never expected, years later, to
19 A/B Tests You Should Run on Your Website Conversion rate optimization isn’t an easy game to play, especially if you’re the new kid on the block. One of the best ways to improve CRO is by A/B testing features on your website. The real challenge with CRO is in knowing how to start and
