5 Ways to Build B2B Content That Resonates With Your Audience, and Why They Work B2B marketing has a content problem: there’s more of it all the time… and the people we actually want reading it have started tuning it all out. We can’t exactly stop the content deluge (look, we’re even contributing to it
Customer ‘retargeting’ on mobile driving 100x increase in sales, reveals new Upstream data Automated retargeting via mobile can drive campaign efficiencies while guarding against spam Athens, March 17, 2022 – ‘Retargeting’ a consumer via mobile that has already interacted with a brand is more than ten times more likely to result in an order or
Stephanie Beer joins MMA Global as the new Country Director of MMA Germany BERLIN (March 16, 2022) — MMA Germany is delighted to announce the appointment of Stephanie Beer, as its new country director, reporting to Chris Babayode, MD MMA EMEA. Beer succeeds Katja Griesser (who managed MMA Germany from 2020 together with Chair Mark
Prepare for the future with Google Analytics 4 In today's measurement landscape, businesses need to navigate new challenges to understand the complex, multi-platform journeys of their customers — all while prioritizing user privacy.Two and a half years ago, we introduced Google Analytics 4 to address these evolving measurement standards and help businesses succeed. Google Analytics
Snap Adds Outfit Sharing Feature for Bitmoji It's fashion show time for Bitmoji on Snapchat. Snap Inc. debuted Outfit Sharing, a new feature that enables Snapchatters to share what their Bitmoji is wearing with their friends. The feature debuted on iOS, with Android to follow, with a new collection from Converse including hoodies, shirts, shorts
Hire for Ukraine, Launched by 2 Russian-born Brothers, Connects Refugees With Paying Work Russia's invasion of Ukraine has displaced millions, not only leaving them without shelter but also without a consistent source of income. It's estimated that within just over two weeks, 2.5 million escaped Ukraine to surrounding countries such as Poland, which, according to
The Top 5 Challenges Women Face in Marketing For Women's History Month, Adweek asked five brand and agency executives to share their best career advice for women marketers. In this installment of this video series, these leaders discussed the challenges women, and especially women of color, currently face in the industry and what needs to
How the Advertising Industry Can Really Help Ukraine We've all felt utterly helpless staring at our TV screens over the last few weeks at what is happening in Ukraine. But there are things Adland can be doing to help. As the war and humanitarian crisis continue to unfold there, it's become apparent this war is
Spotify to Become Main Partner, Official Audio Streaming Partner of FC Barcelona Spotify will become the main partner and official audio streaming partner of FC Barcelona following an agreement between the streaming platform and the iconic soccer club, revealed Tuesday. The Spotify brand will appear on the front of the men's and women's team shirts
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