Connecting Online Customer Profiles to the Real Word When it comes to precision targeting, there simply is no substitute for modeling. Many marketers have descriptions of their customers in their minds, and some might have completed extensive segmentation work to back up their assumptions. Some will even go further and try to select target prospects
How Can Brands Best Celebrate Earth Day? By Not Celebrating Earth Day was created to educate and advocate for the protection of our environment, but it has also become a day for promo codes and planet-themed product lines. Those that use the day to drive sales rather than impact miss the opportunity to lead. Far
LGBTQ+ Publisher Them Unveils a Brand Refresh Under New Leadership The landscape of queer media has changed significantly in the nearly five years since Them launched, and the publisher aims to reflect that evolution in a brand refresh it unveiled Wednesday morning. The Cond? Nast property, which hired its new editor in chief Sarah Burke
R.A.C.E to success: A strategic framework to win at SEO You can find success in your SEO strategy by following these steps. Please visit Search Engine Land for the full article. Source: Search Engine Land
Facebook Introduces Sharing to Reels From Third-Party Apps Last September, Facebook introduced the Reels format that originated on Meta sister application Instagram, and Tuesday, people gained the ability to share videos from third-party apps to Facebook Reels. Once those third-party apps are integrated with the Sharing to Reels feature, a Reels button will appear in
The Creative Circus, One of Advertising’s Iconic Portfolio Schools, Will Close in 2023 Atlanta's Creative Circus, one of the ad industry's best-known portfolio schools, announced on LinkedIn today that it would cease offering classes in 2023. "Due to a myriad of factors--sadly, many beyond our control--The Creative Circus will cease new student enrollment, effective spring
Copywriting 101: The Ultimate Guide for Creating Compelling Copy There’s a lot of confusion out there when it comes to copywriting. What makes it different from other types of content writing? Copywriting is very goal-driven–its usual purpose is to get users to take a specific action. Copywriting can refer to text on call-to-actions (CTAs), email
Best Email Autoresponder Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You know the revenue is out there, and you know email can help you get it. But how do you keep a strong handle on your campaign as it plays out
How I, Neil Patel, do my Keyword Research Even though my company is approaching 700 people, which I still can’t believe, I still do a lot of my own marketing. Especially when it comes to SEO. And over the years I’ve learned how to do keyword research fast because let’s face it, none of us
Marketing Automation: What is it, Examples & Tools [2022] Marketing is important to your business. Just call me Captain Obvious. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. That’s wasting your precious time
