Don’t Leave Your Email Marketing Capabilities on the Table 4200%. That's the percentage of ROI that email marketing can generate. Many resources cite the benefits of email marketing for businesses. It's a promising approach, potentially ranking among the next major performance marketing trends. But still, email marketing is a largely unexplored area in performance-based marketing.
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What is PPC Management and How You Can Take Advantage Of It To Maximize Revenue When it comes to getting traffic, you have two main choices: SEO or PPC management. Both options are an effective means of driving prospects to your website, and one isn’t necessarily better than the other. When used correctly, these methods
Content Contemplations: How We Process Information & Why B2B Marketers Must Craft Content That Elevates How can B2B marketers craft content that elevates, and what role do our preferred digital formats play in making it happen? Recent study data looking at content formats has deep implications when it comes to creating online experiences that will
TV One and Cleo TV Defy Industry Trends With Audience Growth In the age of declining linear TV ratings, TV One and sister channel Cleo TV are doing something radically different: they're growing. On Wednesday afternoon, the Black-owned TV One Networks held a virtual upfront event for marketers with Michelle Rice, president of TV One
TikTok Testing New Kindness, Safety Options TikTok is now testing a way for people to identify comments that they believe to be irrelevant or inappropriate, with the goal of adding that community feedback to the range of other factors it uses to keep its comment section relevant and ensure that it is a place for
How to Set Up a Microsoft Ads (Formerly Bings Ads) Campaign With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right. In fact, if you’re running
Family-Friendly FETV Touts Strong Linear Growth in Upfront Pitch Family-friendly network FETV first launched in 2013, but in 2022 the company is making its strongest pitch to advertisers yet. The company entered the general marketplace in 2020, and during its upfront presentation in New York on Wednesday, FETV told marketers it just closed deals that
Creative Agency Eleven Finds Purpose in a New Direction—and a Pause San Francisco-based agency Eleven continues to add power to its ranks. Recently, the creative firm named industry influencer and 3% Conference founder Kat Gordon its creative entrepreneur in residence. Now, Eleven is bringing on three new executives, naming Kristina Jenkins as chief strategy officer,
This Smoke Alarm Delivers McDonald’s When it Senses You’ve Burned Dinner What's your plan B for when you burn dinner? Well, the world's largest fast-food chain McDonald's hopes to make itself an automatic default as just that with a newly developed smoke alarm that places an order to the closest McDonald's restaurant whenever it senses
