Greenpeace Campaign Condemns Davos Delegates’ Private Jet Use Ahead of the World Economic Forum at Davos taking place this year, environmental group Greenpeace released a visual campaign to highlight the hypocrisy it believes is taking place around discussions of the environment by people taking private planes to travel there. Each year, the Geneva, Switzerland-based event
5 Nonprofits Win Cannes Lions Sustainable Development Goals Award Funds Cannes Lions today announced the names of five recipients of its Sustainable Development Goals Lions funds. The nonprofits, chosen from last year's Lion Award-winning charities, each receive nearly $50,000 (45,372 Euros) to support their work. The pot of money is the sum of all the
1 Week Into 2023, This New York Times’ Wellness Newsletter Added 110K Subscribers On Jan. 1, as people across the world drew up their lists of 2023 resolutions, The New York Times published a content series called the 7-Day Happiness Challenge, aimed to support and capitalize on the commitments. Launched by The Times' Well desk,
Upstream Outlines What is Next in Mobile Marketing in 2023 Martech specialist sets-up forward-thinking MNOs and Ecommerce brands for mobile marketing success Athens, London, Sao Paulo, 17 January 2023, – Upstream, the global mobile marketing technology specialist, is sharing its vision for the industry in 2023 as CMOs prioritise delivering personalized offers, exceptional customer experiences
The Sweet Spot for Getting to Know B2B Influencers Blind pitching rarely works. It sometimes works, but not to the level you need for a meaningful relationship. For real success in B2B influencer marketing, a real relationship is needed. What motivates influencers to work with a B2B brand? Ann Handley, chief content officer at MarketingProfs,
The Bear Showrunners Are Cooking Up Changes for Season 2 Change is on the menu for the upcoming new season of FX's summer smash The Bear. The series, starring Jeremy Allen White as a fine-dining chef running his family's restaurant following a tragedy, was an immediate hit when all eight episodes of Season 1 landed
Acura Imagines an All-Electric Future Multiverse in Cinematic Spot For creatives around the world, the idea of the multiverse truly is the gift that keeps on giving. Everything from b-to-b brands to the MCU has been tapping into the excitement and wonder that imagining the world through the shifting genres and scenarios of alternate realities
Ketel One Goes Glam for a New Global Campaign as Vodka Sales Rise A stylish woman sitting at an opulent bar wants--no, demands--"a hot pink cosmopolitan ... and some drama," while in a different glamorous corner of the world, a man in a tuxedo revels in "an after-after party, an espresso martini and a room
From Big Trucks to Big Data, What These Marketers Learned at CES 2023 With 3,200 exhibitors across 2.2 million square feet and more than 115,000 attendees, CES 2023 was as daunting as it was exciting. Futuristic tech innovation collided with real world challenges that marketers will face throughout 2023. To make the most of the
The Biggest Tech Trends at CES 2023, According to Marketers Against a backdrop of tightening budgets and Silicon Valley in financial flux, marketers sought out technology that would help grow bottom lines in the near term at the tech industry's annual premiere event. The Consumer Electronics Show, or CES, drew about 115,000 industry attendees to
