The Rise of the Hybrid Consumer and How They are Changing the Way We Shop [Webinar on May 5th) As people return to physical shopping post-pandemic, a new behavior has emerged: hybrid shopping. Put simply, hybrid shopping is a blend of physical and digital shopping. Given this trend, it’s important to create strategies that provide
Marketing Funnel Stages: How To Get More Leads and Sales at Each One Do you know what your marketing funnel looks like? If not, you’re likely losing out on leads and sales. According to data from Salesforce, 68 percent of companies have not even identified their marketing funnel. Those that do stand to see results,
8 Brilliant Content Marketing Examples to Take Your Company Out of the Unknown If you want to grow your brand, you need a content marketing plan. Why?Seventy-eight percent of companies that produce effective content have a documented marketing strategy. That said, there’s no use in creating content if it won’t help you achieve your marketing
3BL Media Acquires RealWire, Expands ESG News Distribution in UK and Europe Lincolnshire, England, company is eighth acquisition for 3BL Media NORTHAMPTON, Mass., April 27th /3BL Media/ -- 3BL Media, Inc., the leading environmental, social and governance (ESG) content distribution and analytics platform for purpose-driven companies, announced today the acquisition of RealWire Limited, the online
NFL Selects Mixed Media, Social Initiatives for 2022 NFL Draft The National Football League stepped up to the podium to detail the mixed reality and social media initiatives that are in place for the 2022 NFL Draft, which kicks off in Las Vegas Thursday night. The league teamed up with metaverse artist Gabe Gault, son
Twitter Under Musk: Friend of Free Speech or Agent of Chaos? The billionaire Elon Musk has bought Twitter. As an outspoken freedom of speech proponent, Musk has frequently criticized Twitter's moderation and the way he believes Twitter to limit freedom of speech at the expense of global society. His purchase of Twitter and its becoming
Snapchat Reaches 332M Daily Active Users at End of Q1 2022 Snap Inc. outlined its financial results for the first quarter of 2022 last week, reporting revenue of $1.06 billion, up 38% from the same quarter last year. Chief financial officer Derek Andersen explained in his prepared remarks, "The slowdown in the rate of year-over-year
Need to Tell a Co-Worker to Chill Out? Coors Light Has a Slide (and a Beer) for That The rise in remote work since 2020 has led to many employees spending a lot of time collaborating through Google Drive. Coors Light and Mischief have come up with a creative way to surprise colleagues checking in
Essence and MediaCom to Merge While WPP Launches a 9,000-Large Tech Group The next wave of consolidation at WPP is underway with three planned mergers announced today. GroupM media agencies Essence and MediaCom will go to market next year as the single entity EssenceMediaCom. Additionally, Mindshare will merge with the global performance agency Neo to
Performance Max campaigns gain New Customer Acquisition goals A handful of new updates should help make Google’s Performance Max campaigns more effective. Please visit Search Engine Land for the full article. Source: Search Engine Land
