Digitas Touts ‘Beauty of Blackness’ as a DEI Guide for Brands at NewFronts Digitas tackled diversity, equity and inclusion in its 15th NewFronts presentation, highlighting the documentary The Beauty of Blackness as a guide to how brands can deliver connected experiences through storytelling. Centering on thought leadership rather than selling has been a staple for
MPWIS Podcast: Buccaneers Coach Lori Locust on What It Takes to Win a Super Bowl On episode two of Adweek's Most Powerful Women in Sports, we sit down with Tampa Bay Buccaneers' assistant defensive line coach Lori Locust, who's entering her fourth season with the team. Locust was thrust into the spotlight in 2021 when
Axios news SEO playbook: Speed, authority and brevity Ryan Kellett, VP of Audience at Axios, shares how SEO helps this news site compete against the world's biggest news publishers. The post Axios news SEO playbook: Speed, authority and brevity appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:
Harnessing Gen Z’s Summer Travel Wanderlust With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the "staycation" ideals and are laying out plans to see various cities, states and even countries in the coming months. As they break out of their shells and begin exploring their options,
Walgreens Brings on Ex-Calvin Klein Global Marketing Head Linh Peters as CMO Walgreens has filled the five-month vacancy in its chief marketing officer post with Linh Peters, whose track record includes brand leadership posts at Calvin Klein and Starbucks. Peters, who also takes on an svp role, steps into the job previously held by Patrick
Who Would You Add to Your Twitter Circle? People who still want to tweet, but to a narrower audience, may soon have a solution. The social network began testing Twitter Circle, which enables users to select up to 150 people to see tweets they choose to share with the world at large. Twitter said in
Fiverr Rolls Out New Voice Cloning Tool That Lets Actors Offer Automated Samples Fiverr is tapping artificial intelligence to let voiceover artists provide samples of their work to prospective clients without ever reading a script. The freelance platform teamed up with a startup called Lovo to roll out a new tool that allows creators to
Go All-In On Opportunity: What The Great Reshuffle Means For B2B Marketers What does the great reshuffle — the world's pandemic-driven workforce shift — mean for B2B marketers, and how can you go all-in on its opportunities while meeting its challenges head on? Nature more often than not seems to have an innate ability to
Off-page Seo: What Is It & How Can You Take Advantage of It As smart bloggers and content marketers, we usually start with on-page SEO. However, one of the most important Google ranking factors isn’t found on your page at all. Rather, it’s backlinks from other websites pointing towards your site. The top results on
The Best Web Hosting Services (In-Depth Review) Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Do you want to skip the read and get right to my top picks? The best web hosting service for most people is Hostinger. With today’s web
