Cosmetics Giant Coty Confirms Overhaul of Digital Unit Beamly Coty, the owner of a host of household names including Covergirl, Gucci fragrance and Sassoon Professional, has confirmed it is conducting an overhaul of Beamly, an ad-tech and digital media operation it purchased in 2015, which could involve the effective shuttering of the unit. The developments
Changes to Housing, Employment and Credit Ads on Facebook Go Into Effect Wednesday Facebook provided an update on its efforts to prevent usage of its platform for discrimination in ads for housing, employment or credit. The social network said in August that advertisers, developers and partners must indicate when their ads promote housing, employment or
Amazon Is Still the DSP of Choice Among Marketers While Google Loses Ground Amazon continues to be the demand-side platform (DSP) of choice among advertisers, while the Trade Desk bumped Google to the No. 3 spot in research firm Advertiser Perceptions' latest Programmatic Intelligence Report. Nearly half--46%--of the advertising professionals interviewed said they have used
The One Thing Every Marketer Should Do Marketers tend to be very reactive. And it makes sense because every time a search engine or a social network changes their algorithm we jump as marketers. We are conditioned to be very reactive. Whether it’s your boss who is pissed that your traffic dips or even yourself…
Watch the Keynotes and Presentations From Brandweek 2019 Adweek hosted its second Brandweek event in November featuring some of the biggest names of brand marketing. We heard a variety of voices in the brand marketing space including our Brand Visionary Chrissy Teigen, Burger King global CMO Fernando Machado and Airbnb CMO Musa Tariq. Click any
Adweek Creative Leader of the Decade: Colleen DeCourcy For decades, top creative leaders often seemed measured both by the scope of their work and the size of their personalities. Their combination of swagger, tenacious vision and hands-on leadership styles ensured their fingerprints were on each campaign and their bios were replete with industry honors. But
DTC Aperitif Brand Haus Found a Loophole in Liquor Law Not to be confused with Lada Gaga's cosmetics line of the same name, aperitif maker Haus is building its own brand around ritual and tradition. "Haus exists because a Silicon Valley founder married a wine and spirits guy," says co-founder Helena Hambrecht about working with
Breaking Down Marketers’ Salaries; Super Bowl Tracker Returns: Tuesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for
Adweek Agency of the Decade: Droga5 Heading into 2010, the biggest question about Droga5 was whether the startup agency could maintain its momentum without sacrificing the obsessive creative spirit that made it such a phenomenon. On the eve of 2020, one could argue the same question hovers over the agency--though it's by no means a
Law & Crime Productions Brings 2 True-Crime Series to Facebook Watch Facebook Watch is making its first foray into the true-crime genre, reaching an agreement with Law & Crime Productions for two exclusive series. Law & Crime Productions is the production arm of Law & Crime Network, which provides round-the-clock trial coverage and analysis. The
