Snap Taps Maaliq Joseph as Manager of Music Artists Partnerships Maaliq Joseph joined Snap Inc.'s talent partnerships team as manager of music artists partnerships. Joseph had been manager, artist development/touring at Warner Music Group for the past three years, working with artists including Baby Tate, Erica Banks, Freddie Gibbs, Omah Lay, NLE Choppa, Isaiah Rashad,
AAPI Creative Spotlight: Alice Gu Pushes the Boundaries of Visual Storytelling Los Angeles-based filmmaker Alice Gu is committed to using her fascination with creative visuals and a good challenge to guide a compellingly story. "I started my career as a director of photography," she told Adweek for our AAPI Creative Spotlight series. "The challenge of
Zoom Fatigue: 5 Simple Tips for Better Virtual Meetings in B2B Marketing When the pandemic broke out in 2020 and forced most marketers into remote work, there was a big looming concern you’d often hear about: Zoom fatigue. In a profession where meetings are frequent and essential, the danger of video-call burnout seemed to be
5 Types of Marketing Organization Structures That Will Fuel Your Growth Successful marketing requires a focused strategy and an outstanding team to bring it all together. However, introducing an effective marketing organization structure can take your business to the next level. With a solid marketing structure in place, your staff knows exactly what is expected
25 Ways To Drive More E-commerce Store Traffic Without Buying Ads It’s no secret that e-commerce is here to stay. With more consumers shopping online than ever before, retailers must work hard to get noticed. What if you don’t have the budget for ads? Are you doomed to fade into the online abyss? Absolutely not.
Oakley Sets Sights on Growing Esports Market With Multi-Year Gaming Partnership Eyewear brand Oakley has been a mainstay in sports like beach volleyball, football and baseball. Supreme athletes like Patrick Mahomes, Lamar Jackson, Chloe Kim and Francisco Lindor make up the brand's roster. Now, the lens crafter is looking to establish itself in the esports
Call of Duty Endowment Helps 100K+ Veterans Find Meaningful Careers Over a 12-Year Period Iconic Activision Blizzard game franchise Call of Duty took its title seriously when it came to helping veterans find meaningful employment at the conclusion of their military service. Over the past 12 years, the Call of Duty Endowment initiative has helped
Data Powered Marketing: A Framework for Engagement Beverly Jackson, global vp of brand and consumer marketing for Twitter, stopped by Adweek's Social Media Week to share her successful formula for delivering breakthrough marketing campaigns that deliver big results, including how brands can tap into millions of social conversations to unlock valuable data and insights, how
Fashion Inclusivity One Size at a Time With Influencer Remi Bader A sought-after voice in the style world, content creator and curvy model Remi Bader has a mission to make fashion fun for all sizes. Best known to her more than 2.5 million followers for her realistic try-on hauls and authentic content, Victoria's Secret PINK
As Starbucks Retreats From Russia, Pressure Mounts on Brands to Do More This week Starbucks joined McDonald's in retreating from the Russian market entirely. However, people still don't feel like brands are doing enough to help Ukraine, as the Kremlin continues to wage its brutal war. What's more, they're placing greater accountability on advertisers than
