MullenLowe’s Chief Strategy Officer Heads Back to The Martin Agency Elizabeth Paul has left her post as MullenLowe's U.S. chief strategy officer to take on the same role at The Martin Agency. Previously, The Martin Agency's chief growth officer Michael Chapman also served as its chief strategy officer, the latter of which he will now
4 Questions to Drive More Productive Marketing Meetings Allow me to paint a picture. SCENE INTERIOR - OFFICE The CAMERA pans to a worker, furiously typing on their computer. Headphones on. The keys CLACK with productivity until-- -- A LOUD CHIME rings out. The CAMERA zooms slowly to the computer screen. A meeting alert flashes
TikTok Adds a Family Safety Mode in U.K., Other European Markets to Follow Video sharing application TikTok rolled out a new Family Safety Mode in the U.K. Wednesday, with plans to extend it to other markets in Europe in the coming weeks. Family Safety Mode links the accounts of teens with those of their parents,
Facebook and Instagram Users Reflected on Kobe Bryant in January The tragic death of National Basketball Association superstar Kobe Bryant dominated conversation on Facebook and Instagram in January, according to Facebook IQ, the social network's research arm. Meghan Markle and her split from the royal family also heated up the people category on both platforms
Burger King’s Moldy Whopper; Climate Change Conflict at Amazon: Wednesday’s First Things First Welcome to First Things First, Adweek's new daily resource for marketers. We'll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up
Why Burger King Is Proudly Advertising a Moldy, Disgusting Whopper There are only two eras in advertising: Ads that came out before Burger King's Moldy Whopper and ads that came out after Burger King's Moldy Whopper. One moment, thin as a dagger's edge, lies between the two--and we are living in it at this very
24 Essential B2B Influencer Marketing Statistics How important is influencer marketing to businesses in 2020? Influencer marketing will see global brand spending of up to $15 billion by 2022 (Business Insider Intelligence), and B2B marketers who haven’t yet experienced its many benefits now have more research data than ever to make the case for starting
Twitter Acquires Chroma Labs and Welcomes Its Team Twitter acquired Chroma Labs, a San Mateo, Calif.-based developer of tools for short-form video and photo creation. The social network said the team from Chroma Labs will join its product, design and engineering teams and help develop more expressive ways for people to express themselves during Twitter
Workplace From Facebook Adds an Insights Panel Workplace From Facebook, the social network's enterprise solution, added an insights section to its administrator panel. Admins now have access to five tabs containing information that will help them learn how employees are using Workplace across their organizations: People: Admins can track how active their organization is on
Nike Announces 3 Internal Senior Leadership Changes Today, Nike announced a series of new internal leadership appointments, naming Heidi O'Neill as president of consumer and marketplace, Andy Campion as COO and Matthew Friend as CFO. These changes to Nike's executive leadership are happening under the multinational athletic accessories and apparel retailer's new president and CEO,
