Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023 ICYMI, Microsoft has ambitious plans: to double the size of its ad business to $20 billion. So why is this big news? Google and Meta are showing signs of fading, making more room for emerging platforms like TikTok, Amazon
European Union Does Not Fear New Political Ad Rules Impacting Brands Despite introducing new tougher rules around political advertising across Europe this week, policymakers do not fear any overreaching negative impact upon commercial advertisers and their messaging. Following a consultation, the European Union (EU) has this week released its new rules for political advertising to
How a UK Initiative Is Turning Companies Into Marketing DEI Champions In June 2021, the All In Action Plan set out its first three areas of focus to help the U.K. advertising industry to achieve greater inclusivity. Those followed a census that gathered data from more than 16,000 advertising and marketing professionals from across the
Climate Activist Says Advertising Should ‘Shrink’ as Protests Against Greenwashing Escalate As the 100th Brussels Motor Show opened its doors from Jan. 14 to 22, auto executives convened beneath bright lights on the trade show floor to show off sleek new vehicles. Simultaneously, outdoor sites across Europe were covered in car advertising-but many of those
Swedish Transport Operator Stacks Cars to Show Environmental Impact If 50 people travel in an electric bus, the emission will be 11 times less than if they travel by electric car. It would also be 36 times less than if they travel by a fossil fuel-burning car. Those are statistics that were released by Swedish
Gender Bias in Search Results Sparks Drive to ‘Correct the Internet’ The internet is a wonderful tool for information, but any researcher can tell you that it isn't always accurate. Checking facts is vital, but that goes double for women creators, scientists, athletes and more, whose accomplishments are often misattributed to male peers. DDB New
5 Steps For Aligning B2B Brands With Customers’ Changing Needs When you were getting started in B2B marketing or selling, did you suspect you’d be selling your product more or less the same way for years at a time, or maybe for even longer? What a sweet dream that was. But a few years in
Heineken 0.0 Is Bringing Non-Alcoholic Beer to the Super Bowl In 1989, Anheuser-Busch wrote its own villain origin story by barring competitors from advertising on a day when consumers are fixated on commercials, booze and by association, commercials about booze. The conglomerate has finally let go of that categorical monopoly and Heineken is celebrating with
Google ranking signals: A complete breakdown of all confirmed, rumored and false factors Every article you can find online about Google ranking factors will tell you there are at least ~200 or so odd variables that contribute to how a site will perform in the SERPs. That being said, there’s an enormous difference between what
Warner Music Group Becomes Exclusive Distribution Partner of Drink Champs Podcast Warner Music Group is managing the exclusive distribution and licensing rights to Drink Champs' audio in a move that aims to grow the podcast's audience. Warner's in-house podcast network, Interval Presents, has an exclusive deal to distribute and market the audio form of Drink
