‘Asian’ Is a Complex and Nuanced Term—We Must Market With Care

‘Asian’ Is a Complex and Nuanced Term—We Must Market With Care

AAPI. APA. NHPI. Have we lost the thread on who these acronyms represent? The breadth of the Asian experience is as diverse as its geography. But as terminology evolved, monolithic groupings–like “Asian American”–became popular shortcuts to refer to people who represent the majority of the world’s population. Shortcuts are antithetical to the work of creating…

Source: Ad Week – AD & Brand News