As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

As GDPR Rocks the EU Ad-Tech World, Vendors Must Learn to Adapt

Since May 2018, General Data Protection Regulations (GDPR) have been enforceable across the EU, with ad-tech companies both big and small now facing fundamental questions over their core functions. The main questions focus on how the online ad ecosystem transfers audience data between players and casts doubt over their value proposition. While some data protection…

Source: Ad Week – AD & Brand News