A+E Networks Wants to Count Every Person—Especially Those Over 55—in Upfront

A+E Networks Wants to Count Every Person—Especially Those Over 55—in Upfront

A+E Networks is kicking off 2022’s upfront season with a presentation urging marketers that “Every Person Counts,” and not just the audiences within the legacy age demos that they have traditionally sought. That key theme continues A+E’s shift from transacting on legacy demos like adults 18-49 and 25-54 to total audience metrics that the company…

Source: Ad Week – AD & Brand News