A Tequila Brand Teams With Artists to Celebrate Día de Muertos Through Intimate Expression
Bottles of tequila are commonly brought to the graves of deceased friends and family on Day of the Dead, the Mexican celebration of remembrance for the departed. Espol?n Tequila is drawing on that connection by enlisting three celebrities of Mexican descent to explain how they celebrate Day of the Dead and honor their heritage. L.A.-based…
Source: Ad Week – AD & Brand News