4 Ads. 1 Super Bowl. How Goodby Silverstein & Partners Juggled It All
“Let’s blame Lee Clow and Steve Jobs because they changed the Super Bowl forever.” That’s quite a statement by Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners, but there is a kernel of truth. “I’m not really blaming them,” clarified Silverstein. “Because they did the greatest ad of all time, and they changed…
Source: Ad Week – AD & Brand News