You Don’t Have to Tickle Him if You Don’t Want To

You Don’t Have to Tickle Him if You Don’t Want To

Two decades ago, toy inventor Ron Dubren heard giggles coming from a playground. It was a bunch of kids tickling one other. Inspired, Dubren created Tickles the Chimp. Tickles didn’t make it very far, but after Tyco Preschool combined Dubren’s invention with a Sesame Street licensing deal, the toy became Tickle Me Elmo–so popular that…

Source: Ad Week – AD & Brand News