Why Taylor Swift’s Singles Day Performance Could Be Trouble (Trouble, Trouble)
Singer-songwriter Taylor Swift will perform at Alibaba’s Singles Day countdown gala on Nov. 10, following other U.S.-based performers like Mariah Carey and Pharrell Williams in recent years. In terms of the promotional opportunity, it’s a logical move for Swift, who headlined Amazon’s first-ever Prime Day concert in July leading up to the release of her…
Source: Ad Week – AD & Brand News