Why One Ikea Location Suddenly Has Quotes Around Its Name
Typically, seeing quotes around a brand name would make you understandably wary, in the same way you’d be reluctant to eat something that someone described with air-quotes as “food.” But with Ikea’s Wembley location in London, there’s a good–albeit a bit obscure–reason why the chain has put quote marks around its name on the front…
Source: Ad Week – AD & Brand News