Why Big Agency Names Aren’t Nearly as Relevant as They Once Were

Advertising pioneers like J. Walter Thompson and Raymond Rubicam built creative empires that dominated the industry for decades. That era may be nearing its end. Insufficient self-branding, limitations imposed by the holding company model and client-dedicated units led to the decline of once-potent agency brands. Holding companies have responded by consolidating struggling creative agencies with…
Source: Ad Week – AD & Brand News