When a Brand Crisis Happens, Consumers Expect a Rapid Response

When a Brand Crisis Happens, Consumers Expect a Rapid Response

In a lot of ways, brands are just like us–especially when it comes to screwing up. But while we might be able to delete our tone-deaf tweets or cringeworthy emails without much backlash, the stakes are infinitely higher for brands trying to do damage control online. The crisis-monitoring tech company Crisp put out a report…

Source: Ad Week – AD & Brand News