What McDonald’s Acquisition of Dynamic Yield Means for DOOH and Personalization

Last month, McDonald’s announced its largest acquisition in 20 years. Yet the $300 million purchase of Dynamic Yield was notable for another reason: It legitimizes outdoor as a two-way medium for ad messages and delivers personalization at scale. Simply put, McDonald’s, long a leader in outdoor advertising, has signaled that the space will be used…
Source: Ad Week – AD & Brand News