What Marketers Can Learn From the Film Industry About Connecting With Their Audience

In our current world of media clutter and competing content platforms it’s a daunting task for the average moviegoer to find content they’re going to feel passionate about. To inspire this group, you don’t need to sell to them: You need to captivate them. The aim is to increase cultural buzz beyond the expected story,…
Source: Ad Week – AD & Brand News