What a Clean Room Means for Amazon Advertising
Amazon is reportedly developing clean room technology to help its advertisers better understand the impact of their spend on consumer behavior–and shine a light on previously undisclosed performance metrics. The news was first reported by AdExchanger, which cited sources familiar with the product. Amazon had no on-the-record comment. However, Price Glomski, evp of emerging commerce…
Source: Ad Week – AD & Brand News