If your beer’s not for everyone, does it follow that your ads might not be, either? That’s the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a relatively small South American ad budget. To help give the brewer a marketing boost, the agency recently launched an artsy…
Source: Ad Week – AD & Brand News

By |2018-04-16T18:47:37+00:00April 16th, 2018|News|