Warner Bros. Scares Up Another Marketing Hit With ‘It: Chapter Two’ Immersive Experience

Warner Bros. Scares Up Another Marketing Hit With ‘It: Chapter Two’ Immersive Experience

One of the more notable elements in the marketing campaign for 2017’s It was the creation of a house from the story that was available for visitors to enter and explore. The Neibolt House, constructed on a Los Angeles street corner, was an immersive experience where people could be guided through the twists, turns and…

Source: Ad Week – AD & Brand News