Using Animations Can Further Conversations With Consumers

Using Animations Can Further Conversations With Consumers

In a world… I hope you read that first line imagining a deep and dramatic voice. Good, because what I am going to tell you requires the kind of gravitas that creates spine-tingling anticipation. In a world where the skip ad is an advertiser’s worst enemy, where fast-forward is the death knell of the 30-second…

Source: Ad Week – AD & Brand News