Upwork Names UM Its Media Agency of Record

Upwork, the company that connects businesses with independent freelancers and bolsters the creator economy, has named IPG Mediabrands’ agency UM its media agency of record following a review. UM will take on brand media strategy, planning, buying and data and analytics duties for Upwork. Last year, the brand spent $20 million on media–$12 million of…

Source: Ad Week – AD & Brand News