Among the more interesting questions asked of Keith Weed at Cannes is whether he may be a candidate to replace Martin Sorrell as WPP CEO. He won’t comment on that query, raised at a press conference today, but he talked a lot about other things, like his concerns about his current job as Unilever chief marketing and communications officer. Those include GDPR, putting more bricks in the walls of the walled gardens and testing to make his agency model work better.He also touched on why he doesn’t think something like Procter & Gamble Co.’s agency-of-rivals idea will work. Here are some highlights:On whether Europe’s General Data Policy Regulation will lead digital platforms to restrict access to user data and marketers’ ability to track performance:
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Source: Ad Age – News
