After nearly nine years as chief marketing officer of Unilever, Keith Weed has announced that he’s heading off into the sunset next year. Literally. He’ll be driving east-west in an endurance race from Beijing to Paris during Cannes. But he’s not done yet with marketing. He’s just “going plural,” as he describes it in this edited interview.What’s next? Surely you can’t really be retiring.I’m looking forward to doing a portfolio of independent director, non-executive director type roles. In the U.K., it’s called “going plural.” I’ve only got a few lined up, because clearly there were a lot I couldn’t do because of conflict, because virtually all the companies in the industry are either customers of Unilever or suppliers of Unilever. But I’ve got some nice ones to start with and I’m going to build a portfolio of a few industry-relevant directorships.
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Source: Ad Age – News