With the 2018 NFL season underway, brands have rolled out new campaigns to engage with football fans across the country. But despite the scope, reach and millions of dollars invested in these campaigns, there is one demographic that marketers tend to overlook year after year: the female fan.Taylor’s 2018 NFL Fan Insights Study underscores the reality that while female fans are an integral part of NFL fandomcomprising 45 percent of the fan basebrands have neglected marketing to this avid demographic.We analyzed the viewpoints of female fans across the country and evaluated avid NFL fan demographic and psychographic profiles, media consumption habits, spheres of influence and perceptions of sports. Through this study, we were able to determine messaging themes female NFL fans are more likely to engage with, and how they react to different content themes.
Continue reading at AdAge.com
Source: Ad Age – News