Twitter, The Football Association Created a DM Bot to Deliver Emirates FA Cup Video Highlights

Twitter teamed up with The Football Association in the U.K. to create a direct message bot that will deliver video highlights to fans outside of the U.K. during the Emirates FA Cup soccer tournament. Fans in over 10 markets–including the U.S., India, Thailand, Brazil, Egypt and Nigeria–who follow the Twitter accounts of Arsenal, Chelsea, Liverpool,…
Source: Ad Week – AD & Brand News