To Market Its Sunday-Night Expansion, The CW Has ‘Completely Torn Up the Rule Book’

This Sunday, for the first time in nine years, The CW will be expanding to a sixth night of programming. And while the move has already helped the network’s bottom line–this summer, the additional night of inventory fueled a 15 percent increase in upfront volume–The CW now faces a tougher challenge: making sure audiences are…
Source: Ad Week – AD & Brand News