This Sex Toy Company Learned What Not to Do When Building a Brand

You have an idea. A product, even. Now what? How do you build a brand that brings customers in? We’re launching a new video series called I’m With the Brand, exploring the exhilaration and exhaustion of brand building, hosted by the founder and creative director of ad agency BigEyedWish, Ian Wishingrad. In our first episode,…

Source: Ad Week – AD & Brand News