The Trade Desk Focuses on People, Not Programmatic in Latest Campaign

The Trade Desk Focuses on People, Not Programmatic in Latest Campaign

After topping $160 million in second-quarter revenue with a total market cap of $12.2 billion, The Trade Desk is one of the most profitable ad-tech companies around. Now, it’s letting media buyers know it has heart, too. This week–which is also Advertising Week in New York City–will see The Trade Desk’s second-ever branded campaign rolled…

Source: Ad Week – AD & Brand News