The Road to Brandweek: AB InBev’s Pedro Earp on How Innovation Drives Everything

In just four years, Anheuser-Busch InBev’s innovation arm ZX Ventures brought in $1 billion in sales. Led by Pedro Earp, global chief marketing officer of AB InBev, the team is bringing the beverage giant into a future where it wants to be known for more than beers. With partnerships with craft brewers around the world…

Source: Ad Week – AD & Brand News