The Privacy Zeitgeist Means User Consent Is the New Key to Investment
Ad tech will need to reinvent itself or die, and anyone fighting the global wave of privacy-centric legislation that’s sweeping the digital media sector will ultimately lose. That’s the belief of Thomas Pasquet, co-founder and co-CEO of Ogury, an ad-tech company that today announced it had raised $50 million for its “marketing engine driven by…
Source: Ad Week – AD & Brand News