The New Yorker Festival Has Been a Thing for as Long as David Remnick Has Been Editor

David Remnick estimates he was in his job as editor in chief of The New Yorker for “five and a half minutes” (or so) when he was pitched the idea to start a festival around the brand. The New Yorker’s Rhonda Sherman, who now directs the event, sketched out what a festival for the magazine…

Source: Ad Week – AD & Brand News