The Happy Meal Ranks Among the Most Successful—and Copied—Ideas

The Happy Meal Ranks Among the Most Successful—and Copied—Ideas

If the annals of branding prove one maxim over and over, it’s this: The best ideas often hit when you least expect. Case in point: the kitchen of a Kansas City, Mo., adman named Bob Bernstein. It was sometime in 1975. His agency, Bernstein-Rein, was sitting on a prestigious regional account for McDonald’s, which had…

Source: Ad Week – AD & Brand News