The tired agencies-versus-consultancies narrative is dead. And maybe it was never quite the right perspective in the first place. “I don’t think it’s a ‘versus’; I think it’s an ‘and,'” said Mark Singer, principal at Deloitte Digital. “The future of an agency is to look more like a consulting firm.” But the big billboard on…
Source: Ad Week – Featured

By |2019-06-14T10:48:26-04:00June 14th, 2019|News|